Monograms on Monograms!

I think Reese Witherspoon said it best.  “If it’s not moving, monogram it!”

I live in the heart of the south, where our cloth napkins are monogrammed, luggage, gifts for weddings and babies, even bedding, shower curtains and silverware!  Embroidery isn’t a quick afterthought.   It takes time, planning, patience and experience to do it well.  It also takes the right tools.  It can elevate a store-bought gift into something really special.
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Our diaper bags that are trimmed in ricrac or white piping are the perfect baby gift!  And don’t let the navy and light blue bags lean exclusively towards boys.  A curly vine monogram for a little girl in the coordinating white piping is gorgeous!  And a light pink monogram would really pop on the navy.  Our white pique blankets are the perfect blank canvas for a name or monogram! Paired with the coordinating bib and burp cloth, and it’s the quintessential baby shower gift.
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Also, graduation will be here before you know it.  And monogramming our linen bags would be the gift every senior would love to carry into their first years of college.  Choose a duffle, cosmetic bag and train case – personalize each piece and it looks like a million bucks!   Or for an understated, classic gift, personalizing one of the linen bible covers, and including a family bible is a touching, heartfelt present.
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I love to monogram or appliqué and I try to find a way to incorporate it into most of the gifts I give. It’s thoughtful, and most importantly, personal. And isn’t that what we all want when we receive a gift?

Skye St. John

Jackson, MS Sales Representative

Calling All Sports Moms!

As a sports mom of two boys being prepared for any situation is a must.  For years, our sport was football and this year my youngest through a curveball at us and added wrestling!  I’m not sure ANYONE can prepare you on what it means to be a wrestling parent.
Our first match was a ten hour day in a gym! You arrive at 6:00 in the morning and you wait…  Wait for your child to wrestle for six minutes!  Needless to say, I didn’t know what it was going to be like the first time so I wasn’t prepared!  The second time I was prepared.  I packed the Big Tote from our canvas line full of snacks and drinks for the boys, blankets, extra clothes, etc.  The days are long and that is the perfect bag to pack full of any items you may or may not need.  Football season is no different.  The weather could be cold, wet, hot at any given time.  I stuff the Big Tote full of ponchos, blankets, fans and of course my cowbell!
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The Big Tote is not the only piece in our canvas line that is great for sports moms.
*The Breyton Tote is a great everyday tote and is the perfect size for a laptop and folders.
*Jet Setter Duffle is a good size to pack those extra clothes for your kids to change into after the game/match.
*Crunch Bin is perfect for when it is your turn to provide team snacks.
*Finley Pouch makes a cute and easy place to keep you first aid kit, wallet, or keys if you do not want to carry your pocketbook into the event.
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Needless to say, our canvas line is a very versatile line with totes and bags that can carry just about everything!
How do you use your Canvas Big Tote?  Tag @mainstreetcollection on Facebook and Instagram to show us!
XOXO,
Allison Haley
Nashville, TN

Displays that Sell

From our window displays to our tabletop presentations, our design team spends a  significant amount of time and energy planning how best to set up our showroom.  We focus on displaying our products in a way that helps our customers see how our product is best displayed for increasing your units per transaction for our boutiques.  Coming out of market, we wanted to share some merchandising techniques that will help you increase your sales.

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Create a Story (Idea Orientated Technique): Cross merchandising items from multiple lines will create a story for your customer.  For our January 2020 market, we pulled our ribbon visors, vacation versed tumblers and beach towels to display with our Canvas collection to create our story of a beach vacay! Customers can see what a great gift the visor will make when paired with the beach towel or tote.

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Less is More (Style/Item or Color Story technique): Draw the eye in with color.  Use a color wheel to create a color scheme that attracts the eye of your customers.  This is usually a more organized and clean look which makes your customers look for more.

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Call to Action ( with Signage): Whether you have an in-house designer or not, signage can really be a huge asset to a display. Pointing out sales you have going on, or specials is a great way to inform your customers. We love the idea of tying “best seller!” tags with a cute ribbon to some of your top-selling items.

For items with multiple uses, signage is a great way to let your customers know the fun and creative ways it can be used. Our Roll Up Cosmetic Bag was designed to accompany all your travel cosmetics, but it also is a great way to organize toys, pens and school supplies for teachers or students. Signs are an easy way to inform your customers of all the multiple uses of each product.

We love to see your displays with our products!  Please tag us on IG or Facebook when you create a fabulous display including Mainstreet Collection.

Xoxo,

Your MSC Team

 

 

 

 

 

 

Happy New Year & Time for Market!

Happy 2020, everyone! This time of year is crazy enough as it is–trying to get back into the groove after a busy holiday season and getting organized for a brand new year!! For us, we are gearing up for one of our favorite events—the Atlanta market!!

I may be biased, but it’s the best way to start your year off on the right foot. With the new year, you have new products, new customers, new ideas and new relationships! Everyone is excited about the opportunities ahead and the high energy at market is contagious!

For us, market is such a special time because our whole team of reps and office support get together and are able to celebrate a great past year, get each other excited for a fabulous year ahead, and be able to see first hand all of the hard work that goes into this company.

We also love seeing how our customers connect to each other at market. New business relationships formed, facebook embroidery groups of customers from all over the country that get together at market and bounce ideas off of each other, and small business owners who lift each other up. It’s so neat to watch and be a part of!

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After a busy holiday season, I totally believe market re-lights the fire for all of us, in wholesale and retail, of why we love what we do! Gift-giving never goes out of style!

Happy & Healthy New Year!! May 2020 be your best year yet!!

Holiday Traditions from MSC!

Happy Holidays!  MSC employees share their favorite family traditions for this special time of the year.  We love learning more about our colleagues and their family’s traditions and some great ideas for new traditions of your own.

Julie Marshall – We always have a real Christmas tree. My husband and I always had one growing up, and for us- Christmas wouldn’t be the same without that intoxicating pine smell! In my small northeast Ohio hometown, there was one local tree farm that we would go to every year to chop down our family tree- Wilcox Tree Farm in LaGrange, Ohio. When I met my husband, (who was born and raised in a town an hour away from mine) as I was getting to know him, I found out that he worked that tree farm as a teenager. Our paths probably crossed before we even knew each other! Wilcox Tree Farm will always hold a special place in our heart during this time of year and Christmas just wouldn’t be the same for the Marshalls without a real tree! The first Christmas we had with our (now three-year-old) daughter, we got a little excited at the tree lot and got a Griswold-size tree. We had to cut about a foot off of the top to make it fit! It was a fun memory made, and it was the most majestic tree we’ve ever had!


Rae Marie Czuhai – Christmas is all about family and friends for me!  For the first time since my children have been born, they are going to miss one of our longest-standing Christmas traditions, The Robbins’ Christmas Party!! It has been a little traumatic for all of us but it is for a sweet and fun reason. John and his girlfriend Katie, have planned a trip out of town for Caroline to see one of her favorite performers.  It was such a thoughtful gesture on John’s part but still a little bittersweet for Momma! I told them that I have always heard that you need to skip a tradition so that it becomes sweeter the next time that you experience it.  I will let y’all know how that works out for me after Saturday night!
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Allison Haley – My dad was one of ten kids in his family, so Christmas was crazy when he was growing up.  To keep their gifts separated under the tree his parents made boxes with their name written on them that their gifts were placed in.  The special thing about these boxes is… they had the same box every year.  They were told to not break the box (which could be hard considering 8 of the ten were boys) because they had to use the same box year after year! When I was born my dad made a box for me to carry on the tradition and the same when my sister was born.  Every year our boxes were filled with fruit, candy and daily necessity items (as when my dad was a kid that was basically what their gifts were) and our presents were put around our boxes.  Getting up on Christmas morning to see what Santa had left in our boxes was always so fun (We didn’t run for the toys first, we always went through the boxes first), but the reality is you always knew it would be the same thing.   My sister and I still have our boxes and we still have my dad’s box.  It is so nostalgic to get them out and see them year after year. It is amazing the meaning a 61, 39, & 33-year-old box can be to someone.

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Sara Tate – I have to say, I am pretty traditional when it comes to Christmas. Everything from old, traditional Christmas music, to basic white Christmas lights, to the old, classic Christmas movies like “It’s A Wonderful Life.” There’s nothing I would trade for our family’s traditions. Decorating Christmas cookies with my sister, eating my mom’s sausage balls on the couch while we open gifts. Christmas Eve dinner at my Nanny’s, Christmas day lunch at my Grandma’s. While many things in life are constantly changing, there’s something special about keeping Christmas the same. My Grandma’s tree has looked the same every year for my entire life (and probably my dad’s!) with tinsel and cotton on every branch!

Ashley Uptegraft – My family is Jewish and we celebrate Hanukkah! The first night of Hanukkah starts this Sunday night (there are 8 nights total!) and we usually have a big party at my grandparents’ house with all of my cousins, aunts, and uncles. We get together early in the day and make a TON of latkes (potato pancakes!) and then we finally all sit down to eat and drink and catch up! After dinner, we light the menorah and typically have a few family friends over so they can experience and understand the holiday! I hope everyone has a wonderful holiday season filled with friends and family 💙💙

Jordan Godwin – Growing up, Christmas Eve was always my favorite day of the year. Since before I could remember, my dad and I spent the entire day together running various errands and last-minute shopping. In true tradition, we always had the same schedule: Leave the house at 4am, go to the YMCA to swim, breakfast at McDonald’s, and then supporting the same local stores every year – they all knew to look for my dad and me on December 24th! We would then stop by my Grandmother’s to hang out and eat Holiday treats before ending the day with a Christmas Eve Dinner with extended family. Even though the day rarely changed, I always looked forward to spending the day with my dad. Now that I’m grown, and out of the house, my Christmas Eve memories with my dad are some of my most treasured memories. Though the day was never elaborate or outstanding, the quality time spent with my dad can never be replaced.

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Bailey Weaver – I love all of the holidays, however, Christmas is definitely my favorite! Ever since I can remember, we always do lunch with my dad’s side of the family and dinner with my mom’s side. I’m so blessed to be able to see my entire family all in one day and over two delicious meals!! Every year we take group photos and this is hands down, my favorite tradition! I love looking at each year and seeing our families grow! These pictures are from last year and I’m excited to take this year’s picture!

Martha Avant – Every year my family has many traditions that I look forward to but my favorite has to be our Annual Christmas Party. I am from a very large family and this get-together is always the highlight of the season. We enjoy delicious homemade food, fun gift exchanges and each other’s company! It can be hard throughout the year to find the time to see each other but we all understand the importance being with each other when the holidays are here.

 

Micaela Arnett – Christmas is my absolute favorite holiday and always has been! My mom and grandparents have always made it so special for my brothers and I. Something funny that my mom still insists us kids do is take a picture in front of the Christmas tree so she can make a photo ornament for that year. I’ll include my favorites. Sing it with me, It’s a…family tradition!!!

We hope that you have had a special time this holiday with your family and friends!  Do you have a great tradition that you would like to share? We would love to hear from you!  Tag us in your post or leave us a note here!

Happy New Year!

Your MSC Team

How to Turn Your Buyers into Loyal Customers

 

As a small business owner, you put a great emphasis on engaging with your customers and providing them with the best experience while interacting with your company. Marketing plays a big role in how many people are engaging with your store and it can ensure that you are building lasting relationships and show competence with big name brands.

 

Today’s small business owners need to do more with less while still staying on a strict marketing budget. Fortunately, while in the prime of the digital era, there has never been a better time to do free marketing! There are many ways to get in touch with your consumers for free; such as community meetups, blogs, social media, and emails.

 

However, you are just one person and cannot possibly do everything yourself while running a business.  Automated email marketing could be the best way to engage with your customers! On top of saving you time, it is one of the best ways for companies to interact with their consumers. It’s a win-win on both ends!

 

You may be wondering why customers prefer receiving updates through email. Well, email marketing is convenient, personal, and instant!

 

  • It is convenient! As with access to email through their smartphones, buyers can stay connected with their favorite brands and can redeem any coupon codes or other special offers right at their fingertips.
  • With automated emails, you can personalize their experience with your brand by creating several smaller target audiences based on their likes. Then, you don’t end up bombarding them with irrelevant messages.
  • People like the ability to get information about exclusive offers and last-minute deals instantly! Sending email campaigns allows your small business to get the word out quickly and directly to customers who care so they can take advantage of the opportunity to save.

 

By now you are probably eager to hear some tips on how you can make sure people will sign up to your email list and won’t unsubscribe after a week. So, here we go!

 

  1. To encourage people to sign up, make sure you provide some value upon doing so. It can be a “Welcome” discount, a free item, or a handful of tips for everyday life!
  2. Once they are signed up, track their purchases to create segmentations and make sure they always receive relevant information specific to them. For example, a person who buys pet items is probably not interested in the newest bridal collection you offer.
  3. Offer discounts that only can be used by those who signed up to receive your emails. This ensures that customers will be afraid of unsubscribing as they could miss the best deals your store offers!
  4. Make sure your email design and language stay on brand. Constant reinforcement of the same elements creates trust and clarity. Hence, your buyers won’t think an email came from “John Doe” when it really came from you.
  5. Always include links and a call to action. The aim of most campaigns is to increase traffic to your online platform (this will help you rank higher when people search in Google). So, put some links in your emails that will take people directly to your website!

If you would like to learn more about email marketing, please shoot us an email at MainstreetCollection@gowhimsey.com! Make sure to include any questions or comments that you have about email marketing.

Hope this helps!

Lilla

Christmas Memories and Traditions

Christmas is such a fun and wonderful time of the year!  I love to spend time with my two boys; Mario and Sebastian. As soon as it gets cold, they start asking when we can get a tree and start decorating. The boys absolutely adore going to the local tree farm, searching high and low to find the perfect tree for the season. Of course, getting it on the car and in to the house is a completely different experience, but fun one! The boys also enjoy putting out cookies for Santa and our Milk and Cookies for Santa jar is such a great addition to our Christmas Eve traditions! Like most kids, they love little compartments for little things, so the design of our Milk and Cookies for Santa jar is super exciting for them.  By the way-stay tuned for our 2020 updated design for our “Milk and Cookies for Santa” jar!

As a mom, our Christmas memory book is a must-have. Especially since I’m a mom of two little ones; we sometimes forget all of the little things that make the season so fun.  Our Christmas Memory Book does the thinking for me so my family and I can enjoy looking back through the memories year after year.  It’s nice to look back and remember the moments of season’s past as a family. Utilizing the book each year ensures we won’t forget any special details. After all, making memories and new traditions are the true gift.

Through out all of the hustle and bustle, as a busy working mom, we sometimes feel that time is slipping by so fast. Our babies become toddlers, our toddlers become little boys, and before you know it they are off to school and those younger days will start to fade. Having a keepsake such as the memory book keeps those memories alive and fun to relive and read each year with the boys.  As my oldest son is starting to read and write more on his own, I will find him reading and looking through the memory books and even including a favorite memory each year of his own – it’s so special!  And how perfect to gift this special tradition to the grandparents!  Something they can look forward to year after year with their grandchildren.

I hope you all have a wonderful holiday season making memories and practicing those old family traditions or starting new ones with your families.

From my family to yours, Happy Holidays!

Nancy M.