Happy Leap Year!

February 29th is upon us tomorrow. As I’m sure you’re all aware, the extra day is needed every 4 years in order to keep the human calendar in sync with the earth’s orbit around the sun. Earth’s orbit around the sun actually takes approximately 365.25 days – meaning every 4 years, we need to add in an extra day to keep it in sync.

Without the extra day, the calendar would continue to get off sync by 1 day every 4 years. If this continued, over time, it could lead to “February” being a summer month!

The first Leap Day was added by Julius Caesar in 46 B.C.

For me, it’s always fun and easy to remember that Leap Year also brings the U.S. Presidential Election, and the Summer Olympics! The extra day does throw a little bit of a wrench in remembering days of holidays, however. I know I typically can figure out the day a holiday will be, based on what it was last year. For example, my birthday in 2019 was on a Thursday. By normal calculations, at first thought I would presume my birthday would be on a Friday this year. But with the addition of the Leap Day, my birthday is now on a Saturday.

Other Notable Holidays this year are:

  • Independence Day, Saturday, July 4th
  • Halloween, Saturday, October 31st
  • Christmas, Friday, December 25th

While there are no formal celebrations for Leap Day, we at MSC couldn’t let the occasion go by unannounced. We’re excited to celebrate Leap Year with 29% our entire Lizard Collection! The sale runs through Leap Day, February 29th, 2020. As always, we offer free shipping! Check out the specials on our website, MSC Online.

 

 

We hope everyone enjoys the extra day of 2020!

 

Xoxo,

Jordan Godwin

Senior Graphic Designer

Event Season!

I know it feels like we just celebrated the holidays and in some states it’s still snowing…But soon the Winter will jump into Spring and quickly melt into Summer. I know each season has its festivities, but to me, this time of the year is what I look forward to most! What about y’all? I love to socialize and I find most events and shows happen during these seasons and certainly in the Fall. Are you event ready?

From previous experience, there is nothing worse than having to carry your phone, keys, wallet, sunglasses, and whatever else into an event after having to toss your other, not clear bag, somewhere outside of the venue. Ah!

Most public venues from sports stadiums to concert halls to high school auditoriums are now requiring a clear bag upon entry for both safety and efficiency when dealing with large crowds. This is totally understandable- but can be a bit of a hassle when the average clear bags are not of quality or style.

 

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Luckily we launched our clear bag collection with all of this in mind—quality, style, space, and variety. We’ve got you covered with four practical and trendy designs for a clear bag for everyone and every occasion!

I love the cell phone and circle cross body bags because they fit just the basics and sometimes that is really all you need when going out somewhere. This and the rectangle bag are perfect gifts for the recent graduate. What a great and much needed gift to give your favorite rising freshman. I would throw in a key ring and card holder and they are good to go for their first college football game.

 

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My other favorite is the envelope bag which is much larger and can really elevate a look with its gold hardware and short handle. It can also double as a cross body as well which we love! Plenty of space will allow this bag to be used any where. Perfect for a trip with the kids to the zoo or aquarium. Hands free fashion for the win!

On any of the four styles, the pebble grain leather can be heat pressed and on the vinyl with a sticker. There are tons of ways to get creative here, like adding your favorite team’s logo, slogan, or a monogram!

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Enjoy your time and entertainment with your new clear bag! Available now and shipping before you can book your next concert ticket.

Happy sunshine and sweet Spring/Summer time!

Micaela Arnett

Columbia, SC Sales Rep

Calling All Sports Moms!

As a sports mom of two boys being prepared for any situation is a must.  For years, our sport was football and this year my youngest through a curveball at us and added wrestling!  I’m not sure ANYONE can prepare you on what it means to be a wrestling parent.
Our first match was a ten hour day in a gym! You arrive at 6:00 in the morning and you wait…  Wait for your child to wrestle for six minutes!  Needless to say, I didn’t know what it was going to be like the first time so I wasn’t prepared!  The second time I was prepared.  I packed the Big Tote from our canvas line full of snacks and drinks for the boys, blankets, extra clothes, etc.  The days are long and that is the perfect bag to pack full of any items you may or may not need.  Football season is no different.  The weather could be cold, wet, hot at any given time.  I stuff the Big Tote full of ponchos, blankets, fans and of course my cowbell!
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The Big Tote is not the only piece in our canvas line that is great for sports moms.
*The Breyton Tote is a great everyday tote and is the perfect size for a laptop and folders.
*Jet Setter Duffle is a good size to pack those extra clothes for your kids to change into after the game/match.
*Crunch Bin is perfect for when it is your turn to provide team snacks.
*Finley Pouch makes a cute and easy place to keep you first aid kit, wallet, or keys if you do not want to carry your pocketbook into the event.
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Needless to say, our canvas line is a very versatile line with totes and bags that can carry just about everything!
How do you use your Canvas Big Tote?  Tag @mainstreetcollection on Facebook and Instagram to show us!
XOXO,
Allison Haley
Nashville, TN

Happy New Year & Time for Market!

Happy 2020, everyone! This time of year is crazy enough as it is–trying to get back into the groove after a busy holiday season and getting organized for a brand new year!! For us, we are gearing up for one of our favorite events—the Atlanta market!!

I may be biased, but it’s the best way to start your year off on the right foot. With the new year, you have new products, new customers, new ideas and new relationships! Everyone is excited about the opportunities ahead and the high energy at market is contagious!

For us, market is such a special time because our whole team of reps and office support get together and are able to celebrate a great past year, get each other excited for a fabulous year ahead, and be able to see first hand all of the hard work that goes into this company.

We also love seeing how our customers connect to each other at market. New business relationships formed, facebook embroidery groups of customers from all over the country that get together at market and bounce ideas off of each other, and small business owners who lift each other up. It’s so neat to watch and be a part of!

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After a busy holiday season, I totally believe market re-lights the fire for all of us, in wholesale and retail, of why we love what we do! Gift-giving never goes out of style!

Happy & Healthy New Year!! May 2020 be your best year yet!!

How to Turn Your Buyers into Loyal Customers

 

As a small business owner, you put a great emphasis on engaging with your customers and providing them with the best experience while interacting with your company. Marketing plays a big role in how many people are engaging with your store and it can ensure that you are building lasting relationships and show competence with big name brands.

 

Today’s small business owners need to do more with less while still staying on a strict marketing budget. Fortunately, while in the prime of the digital era, there has never been a better time to do free marketing! There are many ways to get in touch with your consumers for free; such as community meetups, blogs, social media, and emails.

 

However, you are just one person and cannot possibly do everything yourself while running a business.  Automated email marketing could be the best way to engage with your customers! On top of saving you time, it is one of the best ways for companies to interact with their consumers. It’s a win-win on both ends!

 

You may be wondering why customers prefer receiving updates through email. Well, email marketing is convenient, personal, and instant!

 

  • It is convenient! As with access to email through their smartphones, buyers can stay connected with their favorite brands and can redeem any coupon codes or other special offers right at their fingertips.
  • With automated emails, you can personalize their experience with your brand by creating several smaller target audiences based on their likes. Then, you don’t end up bombarding them with irrelevant messages.
  • People like the ability to get information about exclusive offers and last-minute deals instantly! Sending email campaigns allows your small business to get the word out quickly and directly to customers who care so they can take advantage of the opportunity to save.

 

By now you are probably eager to hear some tips on how you can make sure people will sign up to your email list and won’t unsubscribe after a week. So, here we go!

 

  1. To encourage people to sign up, make sure you provide some value upon doing so. It can be a “Welcome” discount, a free item, or a handful of tips for everyday life!
  2. Once they are signed up, track their purchases to create segmentations and make sure they always receive relevant information specific to them. For example, a person who buys pet items is probably not interested in the newest bridal collection you offer.
  3. Offer discounts that only can be used by those who signed up to receive your emails. This ensures that customers will be afraid of unsubscribing as they could miss the best deals your store offers!
  4. Make sure your email design and language stay on brand. Constant reinforcement of the same elements creates trust and clarity. Hence, your buyers won’t think an email came from “John Doe” when it really came from you.
  5. Always include links and a call to action. The aim of most campaigns is to increase traffic to your online platform (this will help you rank higher when people search in Google). So, put some links in your emails that will take people directly to your website!

If you would like to learn more about email marketing, please shoot us an email at MainstreetCollection@gowhimsey.com! Make sure to include any questions or comments that you have about email marketing.

Hope this helps!

Lilla

Thanksgiving Blessings from MSC

Our Thanksgiving blessings are truly a representation of the personalities of our team!

As we take a break from the busyness of the upcoming holiday season, we were interested to find out what our employees are grateful for this year. We encouraged them to think beyond the first things that come to mind and to really reflect on what they are thankful for this year.  As usual with this group, some are serious, some are fun, and some are brutally honest.

Our Thanksgiving blessings are truly a representation of the personalities of our team!

Skye – I am most thankful for routine. Singing my daughter awake every morning just a little early so we have extra snuggle time. Dinner together as a family, and a book before bed. We look forward to that quality time with her, just as much as she does.

Julie – I am thankful to be employed at a company that not only supports the strength and growth of its employees but the strength and growth of WOMEN. Being run by a team of amazing and empowering women, this company understands and allows its employees to grow as confident women not only within our company but in all aspects of our lives. Working at Mainstreet Collection is something I truly treasure. I am so thankful to be an employee here and to be surrounded by such supportive women.

Sara – I am thankful for the traditions. Every year at the Thanksgiving dinner table, we throw random questions into a bowl. Questions ranging from, “If you could have dinner with someone famous (dead or alive) who would it be?” to questions like, “If you were a kitchen utensil, what would you be?” It’s always entertaining to hear the answers – intriguing and often hilarious. Our family is always laughing and reminiscing on funny stories when we get together. This is a fun family tradition we like to continue each year as our family grows.

Bailey – I am thankful for my customers! I enjoy getting to know not only your stores but also you and what all is going on in your lives. Thank you for opening up your stores and your hearts to me! I also am thankful that Shonda Rhimes has kept Grey’s Anatomy going for 16 seasons! I look forward to Thursday nights watching Meredith Grey create medical miracles!!

Martha – This year I truly have so much to be thankful for but more than anything I am thankful for my incredible support system of family and friends. My career with MSC has allowed me to meet a countless number of customers and colleagues who have wonderfully turned into some of these friends. Not only has this allowed me to make lifelong connections, I have also been able to visit with my extended family in my down time because of the territory that I cover. Time with family is so precious to me and I am grateful for the opportunity to see them more often!

Ashley – I am so thankful for my three little brothers! They have taught me to be more patient, how to roll with the punches, and most of all they’ve shown me the importance of being able to laugh at yourself. Nothing like brothers to keep you in check and let you know when you’re being a diva!!

Jordan – I am thankful for traditions! Being a very “type A” person, I thrive on consistency and schedules. Even with the busy holidays, I so enjoy the tradition of family; the same hand-me-down recipes, and all the silly traditions each family has. After dinner, my family always goes outside to play a few holes of golf. The laughing, made-up rules, and typical shenanigans it turns into are something I look forward to every year.

Barbara – I’m thankful for the NICU and the doctors and nurses they took care of my Granddaughter.

Allison – Thanksgiving is on its way, and the sole purpose is to realize what we truly have to be grateful for on a daily basis. While I find new reasons every single day, I am fortunate in the manner that I have more to be thankful for than I typically may remember. Though some days it is hard to see through to the positives of my daily life, I understand that I take so many things for granted. On that note, I have so many things to be thankful for! I’m thankful to have friends that are always there no matter where I go. I’m thankful to wake up every morning and receive a second chance. I’m thankful to be welcomed and accepted by all my customers. I’m thankful for the prayers passed down through my family. I’m thankful to be able to help those in need.  It’s hard to stay away from the over-used because they are what I am most thankful for!

Micaela – I’m thankful for God’s grace. Each day I am thankful for a new beginning and a fresh start no matter where I am in life. To be graciously renewed in mind and spirit daily allows me to be the best version of myself and for that, I am truly thankful!

Jackie – After a whirlwind, over a few weeks of events that my family was going through, I am truly thankful for God’s answered prayers. It’s a great feeling to know that you have an excellent support team of family and friends.

Rae Marie – So blessed this year I do not know where to begin. First, I am so grateful to my family and colleagues who have supported me through my weight loss journey this year.  It has not been easy, but things of great value rarely are. My mom has fought this battle with me and I am so blessed to have her with me and supporting me. So grateful to my family for never complaining about grilled chicken and roasted brussels sprouts.  Last, but not least, I am so thankful for my colleagues.  They have been the best and supported me all the way- I could not have done it without them!

Lilla – Finding motivation can be tough from time to time, especially when life throws obstacles in your way that you have not seen before. I am thankful for being surrounded by hard-working people who inspire me to be better each and every day.

Nancy – I am thankful for the doctors and nurses and all of the medical team at James and Connie Maynard Children’s Hospital, they have been great at taking care of my son. I am also thankful for my parents; they have been a great support system for my boys and me.

Tracy – I am thankful for Hobby Lobby, my new favorite place to shop for wrapping paper! On a more serious note, I am grateful for grown kids that are coming home for the holidays! Also, I am grateful for our employees! Each and every day, they come to work with the goal of delivering the best to our customers. This leads me to our customers! We are all so very grateful for our customers! We love working with you to grow your business and appreciate what you do to keep Mainstreet Collection in front of your customers. Without you, there would be no MSC! Happy Thanksgiving!

Please feel free to share what you are thankful for this year!  Tag us @mainstreetcollection on Facebook or Instagram to spread your Thanksgiving blessings!

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Gift Giving Any Time of Year!

Hello!

I don’t know about you, but I’m a huge fan of cooking and sharing ideas from… the kitchen!

Our Holiday bowls and spreaders, along with other various dishes, can be paired together with your favorite recipe to share with friends and family.

The bowls and spreaders can be wrapped with ingredients or mixes along with a favorite recipe for dips and spreads. This year I did my Creamy Fruit Dip which has been a HUGE hit at the office (see recipe below)!  Great hostess gifts for parties or just a cute way to display your creations for upcoming Holiday events. Another simple and sweet idea is to make a batch of your favorite sweet treat and wrap along inside the perfect bowl to compliment the gift.

I also like to use the platters and coordinating bowls for various chips and salsa or other dip recipes. They also work great for taco or salad night for all of the various toppings. There are endless possibilities to put these items to use!

Get creative in the kitchen and gift a sweet treat that anyone will love… and remember!

Happy Gifting,

Jackie

….

Creamy Fruit Dip:

What you will need-

8 oz. cream cheese, softened

7 oz. Marshmallow Fluff

1/2 cup Confectioners Sugar

2 tbsp. Dulce De Leche or Caramel Sauce

Pinch of Sea Salt for topping

Instructions:

Using a mixer, combine all ingredients until creamy.  Transfer to a serving bowl & chill.  Top with drizzled caramel & sea salt as desired.

Serve with sliced apples, pears, sugar snaps, or even pretzels.

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Creamy Fruit Dip in our Holiday Bowl with Spreader
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Our Holiday Bowls & Spreaders
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Chips and Salsa served on our Taupe Platter and Bowl
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Peanut Brittle gifted with our Jingle all the Way Bowl and Platter