From our window displays to our tabletop presentations, our design team spends a significant amount of time and energy planning how best to set up our showroom. We focus on displaying our products in a way that helps our customers see how our product is best displayed for increasing your units per transaction for our boutiques. Coming out of market, we wanted to share some merchandising techniques that will help you increase your sales.
Create a Story (Idea Orientated Technique): Cross merchandising items from multiple lines will create a story for your customer. For our January 2020 market, we pulled our ribbon visors, vacation versed tumblers and beach towels to display with our Canvas collection to create our story of a beach vacay! Customers can see what a great gift the visor will make when paired with the beach towel or tote.
Less is More (Style/Item or Color Story technique): Draw the eye in with color. Use a color wheel to create a color scheme that attracts the eye of your customers. This is usually a more organized and clean look which makes your customers look for more.
Call to Action ( with Signage): Whether you have an in-house designer or not, signage can really be a huge asset to a display. Pointing out sales you have going on, or specials is a great way to inform your customers. We love the idea of tying “best seller!” tags with a cute ribbon to some of your top-selling items.
For items with multiple uses, signage is a great way to let your customers know the fun and creative ways it can be used. Our Roll Up Cosmetic Bag was designed to accompany all your travel cosmetics, but it also is a great way to organize toys, pens and school supplies for teachers or students. Signs are an easy way to inform your customers of all the multiple uses of each product.
We love to see your displays with our products! Please tag us on IG or Facebook when you create a fabulous display including Mainstreet Collection.
Your MSC Team
Happy 2020, everyone! This time of year is crazy enough as it is–trying to get back into the groove after a busy holiday season and getting organized for a brand new year!! For us, we are gearing up for one of our favorite events—the Atlanta market!!
I may be biased, but it’s the best way to start your year off on the right foot. With the new year, you have new products, new customers, new ideas and new relationships! Everyone is excited about the opportunities ahead and the high energy at market is contagious!
For us, market is such a special time because our whole team of reps and office support get together and are able to celebrate a great past year, get each other excited for a fabulous year ahead, and be able to see first hand all of the hard work that goes into this company.
We also love seeing how our customers connect to each other at market. New business relationships formed, facebook embroidery groups of customers from all over the country that get together at market and bounce ideas off of each other, and small business owners who lift each other up. It’s so neat to watch and be a part of!
After a busy holiday season, I totally believe market re-lights the fire for all of us, in wholesale and retail, of why we love what we do! Gift-giving never goes out of style!
Happy & Healthy New Year!! May 2020 be your best year yet!!
In our corner of the monogramming world, we have recently enjoyed stitching out the Monogram Chic Embroidery Collection by Shuler Studios. Classic, yet up-to-date is how we describe this two letter interlocking monogram embroidery font. From our linen Weekender Duffle to our flange pillowcases to our Canvas Collection, we have loved it in every two letter initial combination that we tried. And of course, we do have our favs!
Perfect on the MSC Canvas Collection Crunch Bin
Shuler Studio Monogram Chic Font dresses up our Canvas Jet Setter Duffle!
So nautical on our Southern Home Navy Box Tote!
Perfection! A Shuler Studio Monogram Chic design on one of our Fringe Guest Towels.
PIllow Wall – Showcasing some of our favorite monograms!
Pam Shuler, Shuler Studios with Jordan Godwin, MSC Graphic Designer
One of the highlights of July 2018 Atlanta Market was meeting Pam Shuler. And yes- we were honored to have Pam in the MSC Showroom! I mean really…If you love monograms as much as we do, then you truly understand our excitement in meeting Pam. Pam was so gracious, very sweet and oh so humble about her talent!
Like many success stories, Shuler Studios is a second career opportunity for Pam, born out of a passion for monograms and what she knows! Pam’s mother was a monogrammer, (when monogram machines took up an entire room) and who monogrammed everything the family owned! Remembering her mom’s old block, script and diamond fonts, Pam began to study fonts and the digital side of monogramming. We are so glad that you did!
Pam, we are sure that your mother would be so PROUD and AMAZED at all the beautiful places that your monogram styles are now appearing! Thanks for sharing your love of letters and monograms with us!
Check out our Canvas Collection, Fringe Guest Towels, and Throw Pillow Covers at www.gowhimsey.com.
For Retail shoppers, shop our Monogram It section of our website at www.mainstreetcollectiononline.com